Research On The Development Of Building Material DIY Stores In China

The economy of our country is in an ascension period currently. With the continuous improvement on residence and transportation conditions, the new consumption structures are starting to upgrade. Accordingly, Building Material DIY Stores started their business in China.No doubt with the huge potential of the retail market of building materials in China, the paper will elaborate on the topics as follows: Development histories and current situations of DIY stores in ChinaFierce competition of DIY Stores in ChinaBottleneck problems and development strategies for domestic DIY storesThe author investigated the well-known domestic DIY stores on site, and collected a great deal of related information and data. With the management theories got from the MBA courses, and with nearly 10 years' practical experiences in the marketing management of the local building materials market, the author analyzed the development of DIY industry thoroughly and put forward a set of strategies and practical solutions for the management and development of domestic DIY stores in China, which could be as references to the related enterprises.