The Financial Strategy Research Of Dalian Dali Company

The Financial management strategy is always an important research field of modern enterprise financial management, especially real estate company. With the growing domestic real estate market, real estate companies on business strategy, particularly the financial strategy has begun to pay more attention. In recent years, large real estate companies poured into the second-and third-tier cities led to increased competition, the company how to develop in the market is a primary subject in front of the company management’s eye. How is the core issue of the subject company strategy formulation and implementation of various aspects of the company. Because the real estate development industry has large investment, the risk high characteristic, cause in these functions of strategy, financial strategy is the most important. Many domestic real estate development industry after the implementation of the financial strategy management, achieved good effect, it says more about the important role of financial strategies in the current real estate company. However, in practice, many companies are facing financial management present situation is:not formulate financial strategies, or can’t get effective implementation of the financial strategy. This research was to seek and explore a kind of the company’s financial strategy formulation and implementation of the model, in order to help the real estate company went out of the current financial management dilemma.To Dalian Dali company as the research background, this study on the basis of the basic situation introduction Dalian Dali companies, many real estate company’s financial strategy research literature at home and abroad. And Dalian Dali companies nearly five years of a company’s financial management present situation has earned on the detailed analysis, using the model of porter five to five kinds of force on the market are analyzed, at the same time using "SWOT" model analysis Dalian Dali company’s internal advantage, internal weaknesses, external opportunities and external threats, and points out the problems that Dalian Dali company’s existing financial strategy vigorously, according to the Dalian Dali company the company’s actual situation and the strategic goal to develop a suitable financial strategy for the development of the company. In this paper also points out that the set of financial strategy in Dalian Dali company the implementation of the company may appear problem, and put forward the corresponding solution countermeasures, the contribution of this research and the insufficiency for simple summary.In analysis of Dalian Dali company recent financial strategy present situation, this study used a qualitative, quantitative and qualitative analysis of Dalian Dali company nearly five years financial statement data to carry on the detailed analysis of the company’s assets structure, profit ability, debt paying ability and cash flow and so on carries on the quantitative analysis; Companies in Dalian Dali company analysis environment, using the "potter five model" and "SWOT" analysis for qualitative analysis. When ensure the smooth implementation of Dalian Dali company to financial function, put forward building including financial indicators and non-financial indicators of financial performance evaluation model.Hope this research can help Dalian Dali company better development vigorously, and hope for other real estate companies in the company’s financial strategy.