Research On Financial Risk Control Of Zhichuan Real Estate Enterprises

At present,due to the gradual transformation of China’s new economic development mode and the adjustment of the national housing policy,China’s social consumption structure has also undergone significant changes.Since the 80s of last century,the investment in China’s real estate industry has increased year by year.The rapid development of the real estate industry and the growth of the demand for commodity housing have formed a strong correlation between the upstream and downstream industry chains.With the rapid development of China’s national economy,real estate has become one of the pillar industries.The real estate industry profits continue to attract a large number of enterprises to join,at the same time,the real estate industry as a typical capital intensive industry,has enormous financial financing needs.Due to investment projects and long-term financing needs,real estate investment returns long,high yield,so the real estate financial risk higher.This article takes the small and medium real estate enterprises as the research object,and its main business includes the housing construction,the commercial real estate and the related property services.Through the analysis of the current situation of enterprise financial risk,the current external and internal financial risks are determined.Mainly includes the following aspects:the capital structure was not reasonable,the lack of scientific basis for the selection of foreign investment,capital recovery strategy,the improper use of the company management level limited,senior financial management personnel lack,and the reasons of the risk are analyzed,the comprehensive risk status of reasonable evaluation,put forward the effective risk control strategy the implementation of the relevant security strategy and give necessary,the ultimate aim is to improve the financial risk control ability of enterprises.