Value Chain Research Of The Profit Model For Digital Inkjet Printing Machinery Equipment Of Shanghai Purlux Machinery Company

Development prospect of digital ink-jet printing machine and digital ink-jet printing machine industry is depend on it’s profit model, this paper start with value chain theory, the significance and mode of integration of industry value chain and value chain. Base on this, the paper analyze the integrate connotation of3value chain model which are extending value chain model, expand value chain model and shrinkage value chain model respectively. According to profit model theory, bring in the design consideration and analyze the six basic factors and3features of it.Base on value chain theory and profit model theory, and the analysis of digital ink-jet printing market, digital ink-jet printing machine industry, resources and capabilities of Shanghai Purlux Machinery Company, the paper proposed digital ink-jet machinery equipments profit model which is firstly, adopt extension mode of industry chain to positioning the digital ink-jet printing equipments profit mode of Shanghai Purlux Machinery Company. On the one hand, play a role as digital printing machine supplier to enter into the field, cooperate with domestic or overseas ink-jet control system supplier manufacture digital printing machine which make short-term returns. On the other hand, in combine with self-research and technology import, produce digital post-press processing equipment which achieve attachment sales of digital post-press equipment and digital ink-jet printing machine, bring about profit expansion according to extension of industry chain.Based on value chain theory, the paper bring the core of enterprise profit model design up-customer centric, and discourse the profit model design flow on this basis. According to value chain theory and profit model theory analyzed the connotations of three profit model: value chain model extending, value chain model expanding, value chain model shrinking. It is helpful for enterprise value chain positioning, with the change of the relation between external environment and value chain, enterprise have to manage and integrate value chain according to different situation. The third point is base on the success of the above two points, extension industry chain forward, enter the field of spray-head and control system manufacturing and marketing through acquisition to complete the industry chain. Expand and make use of the original sales and service channel, enhance the marketing and service ability of digital ink-jet printing machine and digital post-press processing equipment, promote profitability of company.This paper think value chain design has to make customer as center, meanwhile enterprise have to realize its position in the industry chain clearly, according to value chain management and integration, build proper profit model to express its advantages and meeting market demand.