Cn Company China Digital Printing Department Market Strategy Research

CN company, is one of the world top 500, OA industry and the traditional Japanese camera industry leading enterprises, share ahead of other brands in the industry of traditional printer and digital camera industry market. Early in the last century 60 time metaphase, CN company began China the lives of ordinary people, the traditional film cameras and copiers are from the first the company, after years of market operation and expansion, now, just mention the office printing equipment, digital camera, CN brand win support among the people. The company in the pursuit of product quality at the same time, to the quality, scale, efficiency, innovation for the enterprise focus, adhere to the "moving service idea in" often, brand benefit of growing and mature, is fully deserve the world "the king of OA".This study is based on the CN Company for many years of work experience, with digital printing market Chinese overall as the background, taking the market strategy related theory as a foundation, through the research of CN company digital printing market in recent years development, focuses on the digital printing market strategy success. Firstly the development background of CN company digital printing department faced since the establishment of the summary, is discussed in this paper, the significance of the purpose of market strategy, has carried on the analysis; secondly, the status of Chinese digital printing industry market is analyzed, introduced CN company based on the present situation in Chinese digital printing of market segments, to the main problems existed in the company are analyzed, clear the planning process and content of planning the company’s market strategy, and the company’s vision, mission and strategic goal was determined; thirdly, by means of SWOT, PEST and other tools of strategic analysis, on the overall CN digital printing market strategy analysis, through the establishment of strategic analysis framework, the faces of CN company Digital Printing Department on the external environment and internal environment to do an in-depth study, especially the strengths, weaknesses, opportunities and threats faced by the company of CN digital printing department conducted a detailed comparative analysis; finally, a paper on how to realize CN digital printing sector market strategy carried out in-depth discussion, after combined with packet, refining the concept of CN digital printing sector market strategy is summed up, in a variety of Based on the detailed decomposition strategy, constructs the rapid enterprise development in recent ten years, CN company digital printing sector overall marketing strategy system, and proposed a series of suggestions scheme and safeguard measures.This paper is on the CN digital printing sector development success in recent years marketing strategy are analyzed based on and exploration, summed up the CN company digital printing department how to out of the fierce competition in the market competition, to earn a place in China this vast market in market strategy, helps CN company digital printing department to realize its development strategy, continued good health at the same time, it has an important reference value for other OA printing industry manufacturers to enter the market for digital printing industry.