Corporate Image Research

The competition in the knowledge economy era, the corporate imageto the enterprise management is particularly important, whether they havegood enterprise image is the symbol of success.50years since the lastcentury since the rise of corporate image building, after decades of rapiddevelopment, in the early to the enterprise really played a great role inpromoting the development of enterprises, to bring the rich profit, but inrecent years, due to the mode of curing, blindly follow the trend of andother reasons, corporate image development encountered hithertounknown. Challenge, have to reform.The aim of this paper is to point out a new business enterprise imagemold Road, is divided into four parts.The first part is mainly to introduce the concept of corporate imageconstruction(including the connotation of corporate image, corporateimage and corporate culture, the relationship between the aestheticimages of enterprises), development and current situation, purpose of theled to the enterprise image aesthetic construction this one theme. Aesthetic modernity and applications of health and beauty for aestheticand practical value attribute of enterprise image construction organicunion to offer premise condition. In addition, also show corporate imageaesthetic construction is the inevitable trend of development, to takeadvantage of this represent the general trend to seize the opportunity tobreak through the bottleneck of enterprise image construction.The second part discusses the aesthetic and corporate imagerecognition system (CIS) effective fusion to elucidate the aestheticimage of enterprise construction ways. The aesthetic main object isanalyzed, especially the aesthetic subject aesthetic psychological structurechanges, then from the angle of aesthetic analysis of corporate imagerecognition system (CIS) of three levels, namely concept identification(BI), behavior identification (BI), visual recognition (VI), the aestheticand the enterprise image identification of organic union put forward fourto create the aesthetic image of enterprises new ways: follow aestheticchanges, learn from the aesthetic point of view the enterprise imagerecognition system (CIS), fully improve CIS makers and feel the aestheticability, can not be ignored the aesthetic psychological difference. The third part tries to draw nutrients from traditional culture,aesthetic corporate image construction services. Through the analysis ofthe image of a modern enterprise and the traditional culture in theutilitarian values, attitudes, common light weight inaction personalityconflicts, the modern enterprise image construction of traditional cultureshould be part of the contents of the re interpretation. At the same time,also explain aesthetic corporate image construction should inherit theessence of traditional culture, for example: honesty culture, humanisticculture, harmonious culture, innovation culture.The fourth part from the angle of brand development of abeautifying the new ways for the construction of enterprise image. Brandis the corporate image of the most direct and explicit form, the brand isthe enterprise image of the carrier, the two is the relation of content andform, but the present our country brand construction existence manyproblems, the solution is injected into the cultural connotation, rich brandvalue, brand road walk.Based on the three strategic research and analysis, the aesthetic andthe enterprise image construction organically com., combining theory with practice, break through the bottleneck in the construction ofenterprise image, for the enterprise operators to improve corporate imageto provide a new way.