Research On The Aesthetic Culture Of Chinese Independent Designer 's Clothing Brand

Chinese independent designer clothing brand, because of its unique artistic style and distinctive brand concept gradually been well known, and become novelty clothing market. These designer brands, has the artist’s unique temperament, they are filled with a sense of design and art, carrying the artistic ideas and Philosophical Reflections designer, the designer’s aesthetic ideal materialized results. In the early days of these brands are often niche-oriented, with the successful operation of brand management and gradually move towards the public’s perspective, they have independent thinking, like works of art, the consumer has the same aesthetic pursuit of the release signal wait resonance and response. Designers are largely independent cultural workers, rather than simply clothing practitioners.Independent designer clothing brand is the biggest characteristic lies in its spiritual aesthetic. They are rooted in the splendid traditional culture, dig secret force, into a truly national vitality of local design. The essence of Oriental art is the mood of the United States, create a mood of relying on the works devoted to the designer for the clothing into the culture. Designers have a rich cultural heritage, to firmly grasp the true nature of cultural vitality, with the modern means of re-interpretation of tradition, giving the traditional costumes to express modern vitality, the truly Chinese way of thinking, concise works of Chinese Cultural Implications and solemnly presented.This aesthetic qualities, making China an independent designer brand from aesthetics to design techniques, from marketing to brand management building, both popular and best-selling different brands. This article from the aesthetic level, for the designer clothing brand the entire process from design to marketing, to analyze the aesthetic culture, a unique perspective confirm the artistic value of Chinese independent designer brands. Unique Chinese independent designer clothing brand aesthetic and cultural significance and artistic value, will make full of boundless vigor and vitality.