The Researeh Of Competitive Strategy For Servers In China Magket Of M Company

As one of the world famous top five new technologies IT enterprises headquartered in the United States, M company’s business is a collection of R&D, production and sales. The enterprise in the implementation of business, science, and social transformation play a leadership role, developing leading information technology, shaping the way of modern enterprise management, and promoting progress in the world. M’s role in the development of its China tour dates back to1979. With forward-looking ideas, innovative technology, deep understanding of business and the integrity of their service actively support the Chinese people from all walks of life to grow faster. M in China has set up31branches, have business penetration to350cities. M, company has set up10joint ventures and a wholly owned company, in the fields of hardware manufacturing, software development, information and consulting services and rental and leasing business areas with services. Since2008, after the outbreak of the global financial crisis, the developed western countries economies went into an unprecedented downturn. Multinational enterprises thus came under pressure to seek enterprise development and potential for growth in the Asian markets, especially the Chinese market where competition for market share is becoming more intense. As the global information industry leader, M company also faces many challenges, especially in the field of hardware server products where competition is fiercer. On how to guarantee an existing market share to achieve steady growth, and continue to provide quality services, while abiding to the company’s core values:(client for success, creativity, integrity, responsibility), M company has to constantly maintain thorough research, analysis, design and adapt to the development of the Chinese market competition strategy.M companies face external opportunity:Chinese enterprises IT has huge sustainable development needs. Local enterprises began to pay much attention to IT, and gradually realized that IT brings economic benefits to enterprises and the old thinking that IT department is a company’s cost consuming departments changed to acceptance that IT is equally important and benefits the production and other departments. Today’s enterprise understand the importance to have a professional IT service to support product quality and stability, and avoid events of force majeure that can cause catastrophic damage. But at the same time the main threats for M company are:industry competition is intense, the enterprise tight financial control budget in time of crisis, prolong the purchasing cycle, support for brand protection domestically is weak, lower pricing is the preferred procurement index, etc.M company’s internal advantages are:one hundred year history of development, benefit from the fruits of a successful cases, the foresight of showing great thoughts, leading innovative technology, deep commercial understanding and high-quality service, seamless matrix management organizational structure, sharing resources globally, strong technical support and sales teams, overall effective agent management and operation system. In China M company, internal disadvantage lies in the high-end products that needs to be imported, supply cycle is long, pricing has no absolute competitive advantage, the product’s maintenance cost is high, a complicated internal process, etc.This paper based on actual circumstances of M company’s external and internal environment and a thorough analysis of the enterprise comprehensive system focus especially on the analysis of the current IT server industry in the Chinese market. The paper addresses the present situation and development trend of M company in the market environment of China where M company will face a series of problems. The paper pay attention to combining theory with practice, as to determine that M not only can implement but can also conform to the healthy growth of M’s competitive strategy to guarantee the realization of M company’s vision, mission and competitive goal to achieve the company’s objectives. In addition, the paper also address M company’s competitive strategy research, of the server industry of other companies and other related companies strategic management systems that can provide a reference model, and have certain reference significance.