An Research On Marketing Strategy Of International Settlement In Jinan PSBC

With the deepness of global economy, the financial industry in our country is facing the challenge never seen before. Not only foreign banks are flocking into Chinese market, but also national banks are expanding their business scope. Therefore, higher requirements should be brought out to the foreign exchange transaction of Jinan banks. Meanwhile, the proportion of international settlement, which becomes an indispensable part of business in banking business, is increasingIn recent years, with the expansion of banks, many banks have opened their business in Jinan. Moreover, the international settlement is the powerful tool to grab the market share for most of the banks. In such circumstance, how to deprive the market share in Jinan market and further development in future become main problems for Jinan branch of PSBC.This paper incorporates the characteristic of Jinan economic development and export and import, analyzes the advantages and disadvantages of Jinan PSBC, and makes strategy of marketing combination for international settlement of Jinan PSBC by means of marketing theories.The theories, methods and marketing strategies mentioned in this paper are also useful for other banks. With the development of the economy, the financial institutions are establishing their branches in many cities in order to expand their business scales. Each time they enter into a new market, the banks will encounter the similar market environment as Jinan PSBC. Therefore, the research results are helpful to such banks developing their business.