Research On The Development Strategy Of Y Logistics Group Co. Ltd.

In recent years, with the sustained economic growth in China, Steel, Machinery, Automobile and Logistics industries also step into a new stage. Though made rapid progress in the past, the level of operations of Steel Logistics is still fairly low, which cannot meet the increasing demands from customers. At the same time, the high cost, low level logistics services for automobile spare parts also don’t match the market very well, and become to a bottleneck as time passes. So in this environment, which strategies the related logistics companies would like to take, to strengthen operation levels and abilities, are becoming the key points to win competitions.In this dissertation, the writer uses theories and literatures in business ecosystem and business model, draws up Y Logistics Group’s (Y) vision, mission, hierarchy of targets and detailed strategies after analyzing the external environment and internal conditions of Y.The business of steel logistics in Y should take the network-core business ecosystem strategy. Establish ecosystem by building up steel logistics platform, optimizing business model. Meanwhile Y also needs to change its role from basic service provider to integrated supply chain service provider and become the core of this network through integration of logistics, trading and finance in this industry. Niche market strategy should be adopted by Y’s automobile spare parts logistics. More clients development activities, better service performance, co-operation with other companies and adjust profit model can be used to make it more professional.In order to make sure the implement of strategy smooth and successful, Y needs to make its organization hierarchy more flatter, use external and internal resources more efficient, deploy more force on management information system, enhance training and innovation conditions, and carry the win-win enterprise culture forward.