Borrowing Behavier And Influence Factors Analysis

In recent years, financial industry has obtained a rapid development, Reform of financial system has also achieved outstanding results. But in the financial markets, financial supply is limited by policy, residents’ part loan demand cannot obtain satisfies. Since the second half of2011,some cities like Wenzhou have appeared run-away rush. In March2012,the State Council set up a comprehensive experimental zone in Wenzhou, and established12tasks of financial reform. Just under such a background, research the influencing factor of nongovernmental borrowings has the vital practical significance.Borrowing is a very complex behavior activity. From a financial market point of view, the factor of residents’ borrowing includes the money market level of development, the socio-economic development demands, the financial policy, and so on;the higher development of the money market level is, the financial policy will more be the opening, residents’ fund lends money will be more convenient, also will promote the residents to lend money; the more development of our socio-economic is, the borrowing is more frequent. From resident’s own angle, the factor of borrowing includes:gender, age, education, monthly income, household income, social relations, and so on. Different endowment characteristics of residents have different borrowing.This paper studied the factor of residents’ lending behavior in Jinan. Use the borrowing needs and can borrow money in time or not as the dependent variable, respectively, take the10factors, such as age, gender, profession, alcohol drinking habit and so on, as independent variable, through questionnaire to get the dates, and then use the Binary Choice Model to run a regression, we get the characteristics of influencing factors about residents. We also use the factor analysis to divide influence factors into three categories, such as loan repayment ability, characteristics, lending conditions. Finally, based on the above, we put forward some corresponding policy proposals. Base on the study of a large number of literatures, I select the independent variable, fully considering the characteristics of the region. Join alcohol drinking habit and social intercourse in the independent variable. The empirical result shows that residents’borrowing is affected by gender, profession, alcohol drinking habit, household income and social relations.The possible creative place of this article:use the alcohol drinking habit and social intercourse as independent variable in the empirical analysis, enrich the contents in this field, have some inspiration and use for reference to the development of private lending.