Study On FMT Connector Customer Relationship Management

Connector industry is a highly competitive market. FMT Connector Company is one of the main competitors in this market. The outbreak of the global financial crisis in2008dealt a severe blow to the manufacturing industry and other economic activities in the industry chain, causing connectors to be subjected to a lack of demand, resulting in excess capacity, and led to more intense competition in the connector market. With almost two years of continual market demand decline and internal problems, the performance of the company progressively declined. How to gain a competitive advantage in the fierce competition in the market for a large market share, and enhance the company’s core competitiveness, company executives need to focus on the important issues is the purpose of this study.Customer relationship management is the key to growth, and continuously improves the core competitiveness of significant enterprises. In this paper, FMT Connectors customer relationship management (CRM) based on practice, combined with CRM management theory to study the problems of implementation, and the threats against the company’s customer relationship management. First breakdown according to the actual operation of the FMT CRM practice and then merge the seemingly fragmented, independent individual events since they interact and influence each other to be an integral part of the overall whole. Examples show the deficiencies in company’s customer relationship management and knowledge management, such that new business opportunities’ direct impact on performance appraisal cannot be carried out, management and business processes are not optimal, and organizational design defects and corporate "subculture" are pervasive. A profound analysis of the characteristics of how the appearance of these factors has caused these problems, to offer ideas for improvement and resolve problems encountered.Paper under the guidance of management theory for customer relationship management, focuses on the emergence of problems and deficiencies in implementation, proposes a solution. The management theory guides the improvement of the program’s established processes. Improvement program is flexible and extracts specific actions from the theory. Improvement program is consistent with theory, under the specific improvement measures, on the one hand treating the symptoms, on the other hand solving some problems while some other problems recede gradually, which is the innovation of this paper. Nexus is the implementation of a series of market-oriented, organizational and strategic optimization, core customer management processes, and optimization of human resources configuration strategy. In the paper discusses appropriate company’s CRM implementation methods and optimization strategies, correcting the deviations in the CRM implementation, with the improvement measures and implementation procedures. The paper aimed at enabling the company facing business opportunities inherent in the ever-changing market to make more rapid and effective responses. Allows the company to use customer relationship management as much as possible to Rationalize, capture market share, and ultimately to improve performance and enhance the company’s core competitiveness.