Scheugenpflug Corporation Customer Relations Management Applied Research

Using the modern marketing theory and customer relationship management idea, Using the marketing theory and database marketing methods, Analyses the internal and external environment of the Scheugenpflug company, This paper summarizes the main competitive advantages and disadvantages of the Scheugenpflug company. According to actual situation proposed company Scheugenpflug to strengthen customer relationship management, make the Scheugenpflug company core competitiveness of the countermeasures and Suggestions. Based on the research of customer value of the Scheugenpflug company, using theoretical derivation method, combining research achievements of Chinese and foreign scholars and one's own management company Scheugenpflug ,The paper analyses present situation of customer relationship management about the Scheugenpflug company. The paper points main problems of the Scheugenpflug company customer relationship management aspects is not objective standard classification of customer, customer relationship management and marketing cannot closely, and no real established a strategic cooperation with customers.Studies suggest that Scheugenpflug company customer relationship management system need improve. It wants a more objective of different classification standards of customer. And it can adopt different marketing strategy. Only connect sales data with sales targets, and the combination of customer relationship management into the sales staff performance appraisal and to examine the customer relations management of the actual execution, It can be getting truly reflect customer relationship management for the benefits of enterprises. In addition, combined the Scheugenpflug company superiority and the strategic partner relationship in customer relationship management, It can maintain the customer loyalty. And established a long-term and stable relationship with customer, it is good to keep steady development. Based on the Scheugenpflug company customer relationship management research, it want to improve the Scheugenpflug company customer relationship management and make the core competitiveness in the equipment manufacturing industry.