Customer Relationship Management Of The North Sea Cucumber Stores

With the increasing competition in the industry, the market is gradually matureand the external environment changes, more and more enterprises have begun torealize that customer service is the present stage must develop and utilize theresources. Customer relationship management is the priority among priorities of clientwork, whose quality will directly affect the enterprise development, formulation ofrestricting enterprise strategy. Regardless of the size of enterprises are now aware ofthe need to shift the focus of customer relationship management, the original singleuse sales as evaluation index is becoming more and more vague and unrealistic, newenvironment, set a higher goal of customer-oriented principle for the development ofenterprises, only by improving the level of customer relationship management, caneffectively enhance their competitiveness in the market. Application of the enterpriseCRM system is to position relation of enterprise customers, his application as for thedevelopment of enterprises to provide a spiritual food, will push the enterpriseforward.Based on the concept of customer relationship management, understanding, andapplication of modern management theory, marketing theory, customer relationshipmanagement and the North sea cucumber stores as an example, using the SWOTanalysis method, the North sea cucumber stores industry development as well as theexisting customer relationship management to analyze the current situation, proposedthe North sea cucumber stores now stage presence in customer relationshipmanagement problems, and analyzes the causes of related problems, and puts forwardthe corresponding improvement project, plan proposed the establishment and use ofCRM systems is proposed, and the specific steps of implementation of CRM system,and pointed to the need to combine the implementation of performance evaluation andCRM, to push the CRM related work smoothly. Finally, the system of CRM needstwo aspects separately from the qualitative evaluation and quantitative evaluation toevaluate the final effect, implementation to test the CRM benefits for the enterprise,effectively improve the quality of customer relationship management, the North seacucumber stores, the North sea cucumber stores to build the core competitiveness.