Shanghai Ice King Biological Technology Development Co., Ltd. Pricing Strategy Research

Pricing strategies discussed center access, collect, collate pricing strategy to integrate theory with related pricing theory, based on the status of ice king, its pricing strategy. Than corporate pricing method, the analysis of the deficiencies in the original pricing method in the ice king. Pointed out that the current market environment, the consumer wishes better around the product price. Value pricing method based on consumers feel and understand the extent of the value of the goods as the basis for pricing. The the buyer value judgments seller cost comparison pricing should focus on considering the former. Because those consumers to purchase goods always compare between similar products, to buy both to meet its consumption needs, and consistent with its payment standard goods. Consumer understanding of the value of goods, and a different price limits. This limit is, consumers prefer to pay on the spot and do not want to lose this opportunity to purchase price. If the price happens to be within this limit, consumers will smooth purchase.In this paper, after analysis of customers select merchandise process is actually a process of awareness of the value of goods, customer information they can grasp the commodity value judgment, and the formation of the price of goods to the value of the customer. Consumers will ultimately make purchase decision-making is through the value identified with the actual price of commodities compared to draw. Formed by the company based on customer shopping process combined with the price process, to the enterprise commodity pricing, which strive to achieve the goal of long-term profit maximization. Pricing based on this pricing method, able to live better guidance to meet the needs of the current stage of development of the ice king ice king enterprise pricing strategy formulation, but also can provide a reference for the other company’s pricing strategy.