| The automobile decoration services, is final stage of the automotive industry,which is one of the pillar industry in China, including auto accessories modifications, interior decorations, performance modifications, audio conversion, etc. In the past few years, due to the prosperity and decline of the automotive industry, along with its specialty, car audio modification industry is undergoing drasic changes-Many people concerned have to taste the bitterness of shrinking market for long time. As a result, the car audio medias on internet recieves little advertising,thus endangers its existence.This paper firstly analyzes the complexity of the car audio market, and the likely recognition of the consumers about the past marketing practices, as well as online advertising change manufacturers of car audio, conversion shoppers. From the context, Some theories such as the SWOT matrix theory and STP theory are introduced to make a alternative positioning about the Car-Hifi BBS. and with support of theories of relationship marketing, sticky marketing, word-of-mouth marketing theory, the author selects the marketing tactics and developes a seris of advertising packages. Finally the paper presents safeguards measures of implementation. |
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