The Research Of The Influencial Factors On Chinese User Acceptance Behavior TOO2O E-Commerce Model

O2O stands for online to offline, which is also means the combination of the internet and traditional business. Although the o2o will be the next golden mine in the e-commerce era, but people would not access the success easily by only copy the existing o2o model. Hence the corporations need to know the reasons that influence the user acceptance of their o2o services or products, and then they could stimulate users’buying action.This research started the study from the user acceptance of the new techniques and models according to the social needs. The author constructed the o2o user acceptance model by lending the theory of technology acceptance model, which is also based on some unique features of o2o industry. In the end this research uses the structured equation model to analyze the collected scientifically samples. The analysis result shows that user’s adoptable action for one o2o service or product will be influenced by their willing to use. While the user’s willing to accept or adopt will be mainly influenced by both the user’s perceived usefulness and user’s perceived ease of use. The perceived risk will also influence the user’s willing on adopting the o2o service or product. The perceived usefulness to o2o service or product will be influenced by user’s perceived cost and social factors. User’s perceived ease of use to o2o service and product will be influenced.by user’s former experience. According to the analysis result this article proposed the suggestions for those o2o companies, to help them on improving their users’ satisfaction and concreting their loyalty. So that to let more users willing to buy their o2o services or products. In all this research hope to improve the corporations’ competence by leading the o2o company to find out the proper innovating ways, and creating the useful and durable business model.