Research On Innovation Strategy Of Bohai Securities Co.,Ltd

At present, the Chinese securities industry is in transition period. Regulatory departments adjusted industry policy, encourage innovation and competition. For securities companies, this is also an opportunity and a challenge. The securities industry will produce major change. Bohai Securities Co., Ltd. is a regional and medium-sized company. It is facing more severe situation, and must seize the opportunity to achieve better development.This paper analyzes the macro environment, the industry environment and the internal environment of Bohai Securities Co., Ltd., analyzes the opportunities and threats, as well as the company’s strengths and weaknesses. On this basis, this paper explores the innovation strategy of Bohai Securities Co., Ltd. Bohai Securities Co., Ltd. should take the competitive innovation strategy. The reason is that, as a medium-sized securities company, Bohai Securities Co., Ltd. has no competitive advantage, and the transformation of securities market provides opportunities for the innovation and development of Bohai Securities Co., Ltd.This paper analyzes the business innovation of Bohai Securities Co., Ltd. Bohai Securities Co., Ltd. should adjust the business structure. For the thin dog businesses, it should carry out a two innovation or clean them up. It should consolidated and develop the cash cow business and business, speed up the development of the asset management business and OTC market business.This paper studies the security mechanism of innovation strategy. Bohai Securities Co., Ltd. should adjust the organizational structure to adapt with the innovation, strength its capital, import and cultivate of talented persons, improve the incentive mechanism, control the risk.This paper discusses the control and evaluation of innovation strategy. Bohai Securities Co., Ltd. should control and evaluate the innovation strategy Implementation dynamically. It is also the requirements of environment and the innovation.