The Research Of The Responsibility Of The Agricultural Enterprise Promoting Mechanism Based On The Chongqing New Rural Construction

In2005October, the sixteen session of the fifth plenary session adopted the eleven five plan, proposed the building of a new socialist countryside, the new rural construction of social attention to the development, well-off life, rural civilization, clean and tidy village, democratic management as guidelines ". A total of Chongqing City Agricultural enterprise total more than2600, among them, the national agricultural enterprises21homes, the municipal agricultural enterprises208, county level agriculture more than1200enterprises, agricultural enterprises to become the main force in our city to promote the development of agriculture., than going up year of growth32.5%,19.7%. The sales income of agricultural enterprises28. Between agricultural enterprises and farmers signed a contract of purchase of agricultural products for more than6800households, each household to create an annual income of3000yuan, agricultural enterprises to absorb the rural labor force of more than38000people, to each farmer to create an annual income of4000yuan. Increasing farmers’ income, improving the rural ecological environment, promote agricultural industrialization development, narrowing the income gap between urban and rural areas is the basis for the construction of new countryside. And these are the agricultural enterprise social responsibility advocates.Based on this, the author from the agricultural enterprises are facing the external pressure and internal motivation, to analyze the reasons of the lack of in the construction of current agriculture enterprises from three dimensions of the government, enterprises and the social from all walks of life, and thus push model derived from agricultural corporate social responsibility. The agricultural enterprise social responsibility in the new rural construction under the three kinds of power mechanism, namely, the government to adopt policies to agricultural enterprise social responsibility to guide the construction of agriculture, through corporate social responsibility indicators, to disclose the agricultural enterprise social responsibility information. In order to help agricultural enterprises realize the importance of corporate social responsibility and government and enterprises together to jointly promote the development of rural areas, farmers’ income, promote the new rural construction.