The Application Research Of The Animation Character In The Children’s Brand

As a special symbol of the image in the animation industry, the animation character has been more and more applied to the category of the children’s class brand. This not only meet the children’s demands of consumption psychology, it’s more beneficial to the brand image marketing and Great-leap-forward development of China’s cartoon industry. At the same time, with the help of cartoon image’s influence, the industry could be better to shape the brand image, to prominent the differences of similar products, and also provides for the broader spreading way to cartoon image’s dissemination, and the great help to promote China’s cultural originality industry’s soft power. This article making the children’s group feature and the consumption psychology as emotional demands, to explore the animation character’s applying problem. The thesis give the comparatively overall elaboration to the animation brand image marketing of animation industry’s explanation, features and Chinese present children brand marketing’s actual state. Further more, it make the systematize market investigation and data analysis to cartoon image’s concrete application forms and dependence brand living example in juvenile brand. As the reference of overseas perfect cartoon image’s authorize pattern, to analyse in depth the intercommunicate win-win and new type industry cooperation and development parten which around the juvenile brand and animation brand’s cooperation and development as the premise.