In Chinese Animation Brand Communication's Question And Countermeasure Research

China's animation industry in recent years by the government and people of all circles attention, but on the current situation of the actual development still exist many problems encountered. Animation and establish a brand development and dissemination of animation industry is the source of the problem. From the perspectives of the Communication with the theory of brand, brand image for animation entry point, and examine China's animation brand communication for the development of the Road, with a view to promoting the development of China's animation industry.Recalling China's animation in the vertical and horizontal spread of historical comparison spread abroad animation model developed at the same time, foreign and domestic animation brand communication mature, better animation industry to draw a distinct case, in the third chapter in the development of China's animation brand communication in the course of the animation brands such as a single narrow audience, animation characters dull image, the rough production, as tedious preaching, and animation brand communication system is less than perfect, and other problems, according to these problems, in light of China's animation the actual market situation, in the fifth chapter of the corresponding proposed mitigation, the concrete measures to solve the problem, some animation audience clarity, enhance the image depicts animation, raising the level of animation, perfect animation story, a brand animation found spread points, optimizing the allocation of resources, such as the proposal to explore the characteristics of an animation with China's brand communication, the road of development, and promote the good of China's animation industry, rapid and comprehensive development.