Based On The Perspective Of The New Rural Construction Project Communication Management Research

Communication is the essence and core of the project management, it is the information with asymbol from the sender to the receiver, transmitted in individuals or groups, and the understandingof the process. If the communication is poor of any management activity, any managers will notimplement.In the construction of new rural village of Shandong project is a systematic and complexsystem engineering, is the major strategy deploy near period in rural areas, which has no experienceto follow. Between the government and the mass communication as the angle of view of theShandong construction of new rural projects, focus on the analysis of the public awareness of theconstruction of new rural, the problem of communication in the construction of new rural barriers,conflict and mass cause communication problems in construction of new rural dilemma situation.This article from the construction of new rural village in Shandong as the research background,Combining the theory of management communication, First of all, the common communicationwith the government and the masses to project, The communication between the functions of thegovernment and the masses, The development of new rural project communication plan, Selectionof effective communication channels. Applied to construct the new countryside projectcommunication management system. Secondly，Grasp the characteristics of the mass work.Focusing on the orientation of communication、 The petition communication、The network publicopinion crisis communication.In this paper, the concept and theory of project communication management, projectconstruction practice to the new rural village of Shandong to the combination of theory and practice,and establish a set of effective communication strategy.