The Exploration Of Family Clothing Design Based On80’s Customer’s Emotional Needs

A new trend in the clothing market-family clothing. now family clothing appear inevitable, parents installed it is based on the development needs of the modern emotional needs expressed through the language of clothing, and the emotional needs of this unique generation, from80parents installed emotional technology the the perfect carrier design is based on the contemporary society, the development of political, economic, cultural and other factors gradually formed.80’s generations as a unique group gradually become the mainstream of society, has the characteristics of their parents have very different, so the lead for the next generation will have the same relationship. These features reflect a variety of emotional factors, emotional factors make them have a new requirement on the design, these new requirements are reflected in parents installed in all aspects of design.This thesis, a clear definition of parents installed to do a detailed analysis and classification and characteristics in order to eliminate it vague impression. An analysis of research methods based on consumers’ emotional needs of relevant theoretical and empirical investigation of80, the unique nature of the characteristics of parents installed consumer and elaborated the concept of the emotional needs of the modern novel paternity clothing penetration. The source of this emotional needs is the uniqueness of the parents,80from the point of view of the costume design for the study based on the theory of emotional needs imported into the design of the child to wear, to80after the consumer’s emotional.80design characteristics of the child to wear the requirements derived through empirical research and analysis. These requirements need to be reflected in the design. Starting from the three levels of instinct, behavior, reflection and emotional needs, try to explore a child to wear design method to meet the consumers’ emotional needs for the purpose of80. It has a certain reference value for parents installed a brand product development, will also provide a useful way of thinking the child to wear corporate competitive strategy formulation.