The Packaging Design Of Parent-Child Clothing Based On Two-Child Family

Under the new situation of the "two-child policy",the "family of four" camp has gradually become the mainstream of the society.With the rapid development of economy,people have from the demand of material life to the needs of the spiritual life,parents to the child's attention more and more is also high,the subject of parent-child market is gradually expanding,as "the food and clothing live line" in the first one of subsistence conditions of "clothing",no doubt has become one of the parent-child market best-selling parenting products.However,throughout the packaging of parent-child apparel in the market,there is a general lack of sense of design,failing to focus consumers' eyes.Therefore,this project will re-examine the packaging of parent-child clothing,endowing it with emotional design,so that the packaging can not only have the function of carrying goods,but also become a bridge between parents and children.Taking "T100 KIDS" as an example,this project firstly investigates and analyzes the current situation of parent-child apparel packaging design at home and abroad,and summarizes a series of design deficiencies.Secondly,emotional,ergonomic,multi-functional packaging design and interactive experiential design theory are taken as the support points of the design.By analyzing the unique emotional expression between parents and children of "two-child family",the visual communication elements and packaging structure are analyzed and designed,so as to reshape the brand's visual image.Finally,combining the existing problems in the "two-child family",this project designs a set of relatively perfect parent-child clothing packaging design,which better weighs the delicate relationship between parents and children in the "two-child family",as well as between the eldest child and the child.It has certain practical significance and guiding significance to the increasingly powerful two-child family camp.