The Application Research Of Pet Clothing Design Based On The Emotional Demand

The development of society brings people a good life,but also brings many negative effects.The pace of life is accelerating,interpersonal relationships are becoming more and more complex,many reasons make people easy to feel lonely People keep pet to fill the emptiness of heart.pet becomes a part of people's lives.Pet clothing is a part of pet products.In recent years,with the change of consumer consumption concept and the improvement of consumption ability,Pet clothing is getting more and more attention than before.This paper mainly studies the design and application of pet clothing based on the emotional demand of pet clothing.The article focuses on two issues: what are the emotional needs of consumers for pet clothing and which factors in the design of pet clothing can make consumers feel satisfy.This paper studies the following ideas.Firstly,based on the research of the theory of emotional demand to define the level of emotion,emotional demand and emotional experience of consumers.Secondly,define pet and pet clothing,and the development of pet clothing is briefly reviewed.Then conducting market research on the basis of theoretical study and combining with the research results to analyzed the different emotional needs of consumers in the aspects of visceral level,behavioral level and reflective level and then try to discuss how to design pet clothing which can meet consumers emotional needs.Finally,Treat women who born in the 1990 s as a marketing target based on conducting market research to do design work..This study not only enrich the pet clothing design,but also try to combine concept of emotional design with pet clothing design practice and contributes to the innovation of pet clothing design.Pet clothing is not only a product but also mean something.