Study On The Fashion Design Of The Contemporary Women’s Pastoral Style Wears

In recent years, the pastoral style dress is prospering in the international fashion stage.Each of fashion brand is writing the idyll, it’s beautiful and romantic, or causal and pristine,or with strong local favor, even mixed with uninhabited special rural feeling. This fashionablefrenzy is influencing the design and consumption tendency of dress. Where it comes from,why it’s prosperous, what it brings for dress design, these are the subjects of this paper.As following, this paper was divided into five chapters.First chapter is the introduction which introduced the background, state of art, methods,purpose and value of this paper.The second chapter focused on the origin and development of rural style dress whichgave a comprehensive knowledge of form and contents for pastoral style combined with poem,painting and interior design. Meanwhile, the concept and feature of rural style dress wereoutlined on the theoretical level, which is the theoretical basis of this paper.The pastoral style dress was classified based on the theme from the perspective offashion design. Combined with outstanding designs, the design features and diversity of ruralstyle dress were discussed and the design ideal was expanded from the theme, color, material,decorative details and accessories of fashion design. This chapter also tried to make thissystemized and theorized.The naturalistic tendency aesthetic features of modern rural style dress were discussedbased on the design analysis from the perspective of fashion aesthetic.Advices on the rural style dress design and development were proposed after analyzingthe influence about popular of rural style dress and the psychological characteristics ofconsumer groups from the perspective of fashion in the last chapter.Through this paper, the design physiology for modern rural style dress was clear. Thispaper tried to throw out a minnow to catch a whale, so the understanding of rural style dresswas updated, the possibility and new idea for deepening and denotation for rural style.