The Design Research For Home Leisure Seat Based On Lifestyle Classification

As the reflection of life attitude, the lifestyle effect product purchase decision and the design of furniture. The data research of user lifestyle and product requirement help to ascertain market subdivision and product strategy.With the object of home leisure seat design research in order to understand correlation between lifestyle, hone leisure behavior, home leisure seat requirement, especially home leisure behavior, home leisure seat attitude, and appearance, function, sitting posture pursuit, the study investigate the youth whose age from25to35. After market inquiry, the study analyses material, color, morphological features, functionality and sitting posture offer. By ways of Interview and observation on user home leisure behavior, measurement-mode of the target group can be certain. Analyzing the quantitative result data with Factor analysis and the Corresponding analysis can separate consumer into three types, the Quality-Live, the Liveliness-Free, the Career-Family, they have different home leisure behavior, home leisure seat attitude, material, function and sitting posture pursuit for lifestyle character. Based on commonness and difference of pursuit, the study summarizes home leisure seat strategy. Based on different need, the strategy applies into design practice and evaluation.Taking the emphases of lifestyle, based on home leisure behavior difference, in allusion to that, the study offers the product design strategy. It supplies science orientation of furniture and new design reference for company.