The Use And The Market Exploration On Folk Ornaments

In order to better protecting and inheriting the folk ornaments, with plenty of literature survey and field visit, from the marketing point of view, the dissertation analyses the marketing of environment of silver ornaments in southeast of Guizhou, on this basis to find the problems of Guizhou folk silver ornaments in marketing process and raise corresponding product improvement strategies. This dissertation, which focus on the specific folk ornaments and their processing technic, researches and studies the traditional culture and design concept, and jewelry sophisticated craftsmanship. It means to bring traditional elements back to mode, jewelry design to inherit and innovate, keep a foothold on traditional national culture and develop the new products with traditional national culture symbol. Making a creation by systemic creating and injecting modern design idea, the dissertation wants to urge Guizhou folk silver ornament culture to get a sustainable development.The folk ornament is the old national culture in the history through its artistic form. It shows human history culture heritage for thousands of years. Based on the folk ornament’s artistic value and appreciation of the beauty philosophy that it deeply presented, it also relates to many subject contents, such as archaeology, history, ethnology, social and culture values, and so on.This dissertation aims to better protecting and developing Chinese nationality traditional folk ornaments and pushing it into a well and active state growing trend by means of product development of folk silver ornaments in southeast of Guizhou.