Native Packaging Design Element Of Folk Culture Applied Research

Folk cultural heritage of each nation in its development of the process and accumulation, it permeates into people’s lives.In this paper, Henan folk culture to do a more systematic exposition, Henan folk culture through the elements summarized, and visual elements associated with the extraction, the use of Henan native packaging design. The status of today’s Henan native packaging a brief analysis, pointing out its problems, a method to solve the problem. Study how the folk culture elements into the packaging design concept, to provide the relevant native packaging and design strategically positioning. Through research to identify a representative Henan folk culture, the people and the public loved the moral good visual elements of art and design to be applied after the native package, so that the package is more geographical Henan native folklore and traditional culture flavor, so that more people understand the Henan native, to merchandising and promotional purposes Henan local culture.The emergence of native and folk culture is derived from the same root, are from the masses of the people’s production and life, of which the former is the physical form of the product, which occurs mostly in people’s spiritual realm, the combination is consistent with the traditional cultural values, but also meet the aesthetic needs of modern people.