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Interior Design Of Mongolian Nationality Dairy Chain Store Space

Posted on:2014-05-22Degree:MasterType:Thesis
Country:ChinaCandidate:Y Z BaiFull Text:PDF
GTID:2252330398484652Subject:Art of Design
Abstract/Summary:PDF Full Text Request
In this advocate green diet and healthy living social background, milk food as a health food of choice for people in Mongolia nationality area in daily life, increasingly popular. Mongolia dairy food is an important part of the Mongolia nationality diet culture, is Mongolia people’s daily necessities, the construction of milk food chain for publicity and promotion of Mongolia nationality characteristic national culture has a vital role.Relying on its high nutritional value of dairy foods, natural pollution-free and unique taste,and other advantages to occupy a favorable market advantage. Lifestyle changes can make a nation, has the huge change a culture, who lived in the prairie the herdsman has gradually integrated into the city life, appear in the milk food shop is a superficial change of this cultural phenomenon reflected. Milk food stores as carrier directly reflect and build the atmosphere of space, carrying the essence of culture of Mongolia, has a huge economic development potential. The construction of milk food store as a cultural experience in infrastructure construction, accelerate the construction of service system for national culture, to promote the development of cultural industries, and actively promote the cultural facilities construction plays an important role in.But the milk food store development status is not just as one wishes, the main problems are:first, the scattered food store smaller, milk Hohhot area distribution, no design shop, into the milk food stores, only the eye of the placing goods shelves, although some stores do a simple design, only in the roof or wall surface Mongolia family decorative pattern, no profound cultural connotation, the shop lack of theme and image, we found that milk food shop design is still "see things but not people" stage, the humanized design of the lack of space; second, the lack of Hohhot area milk food store brand idea, no systematic brand image, especially powerful the lack of brand image logo design and packaging design in the dairy food store; third, management idea is weak, a system of business success is inseparable from the professional, the management concept and mode of operation, in Hohhot area dairy food store business mainly by individuals, scattered division phenomenon, proposed the establishment of the system regarding dairy food chains, scale, professional development model, using the advantages of chain stores is the milk food store building, and so Carry forward the national culture. We must through the careful design of dairy food store space and its mode of operation changes to attract attention to the phenomenon of cultural change, trying to prove that culture is in constant development, constantly into people’s lives. And we have to do is let it how to fit in with the times, incorporate into your own life.Milk food store design and inheritance of Mongolia unique cultural temperament, a combination of Mongolia nationality’s traditional way of life, so the milk food shop design is the embodiment of Mongolia nationality traditional culture and modern life coexist and intermingle. In this paper, through the analysis of Mongolia culture, and extract the typical features and the mass culture of Mongolia understanding of the image space design in the dairy food shop, drain the nimbus, natural Dacheng, Mongolia ethnic culture as the carrier, the let everybody perception of space design experience.The theme expression of culture, the use of cultural symbols fragment, cultural real presentation design means to express the Mongolia nationality culture.Based on the space design way on how to continue and develop Mongolia culture, and its propagation through the establishment of the concept of brand and chain operation mode. Establish brand value, and customers can experience shopping pleasure in dairy food store space and at the same time to experience the culture of Mongolia, which is as the ultimate vision designer.
Keywords/Search Tags:Culture of Mongolia, Dairy food chain store, Space design
PDF Full Text Request
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