The Research On The Design Positioning Of The Interior Space Identify System In Chain Store

The design positioning of the interior space identify system in chain store is the technical benchmark and foundation of the interior space design project. And accuracy and practicability of design positioning will affect the success or failure of the whole interior space system design directly.Nowadays, so many Chinese catena business enterprises are indifferent to it. Specially there is vacant in the west region of our country. It greatly affects brand popularization and predominance building back up their tremendous scale. The author want to make readers be clearly convinced of importance of the design positioning, and help each other go forward to higher level in this field.The design positioning is a very complicated problem; it involves the design psychology, esthetics, economics, management and administration etc. Firstly, this text introduces the procedure step and requests of design the orientation. Make sure of design style and conception of interior space in chain store;Secondly,paper study the motive and the factor that affect consumer shopping from the design psychology aspect, and analyze the importance of brand consciousness in design fixed position process; Thirdly, the author research the most important effects that influence the design positioning of the interior space identify system in chain store, including the business enterprise, merchandise, consumer, commercial circles environment and competing environment etc. From above research, the article assures our design mission and analyzes how to build good merchandise atmosphere. Next, the article discuss developing trend of the design orientation of the interior space identify system. Finally, the paper describes whole process of the design positioning in detail by examples. And also provide examples the author did by himself during productive practice. Among the research, it is the most important of topic towards investigating essential of the design positioning of the interior space identify system and establishing good atmosphere in chain store.