The United States Seires Of Science Fiction Film Authorized "3C" Product Design And Development Research

Competition in the film market globalization gradually into the intense, only to rely onthe video has been far from being able to meet consumer demand, and other value thedevelopment of film products become the trend of the times. The United States of Americaseries of science fiction film license3C products is consistent with the birth of thedevelopment of the times. While the film licensing3C products are effectively fused withthe series of science fiction movies, will be directly related to the consumer of the productattitude. How to design the film licensing3C products so that consumers can from onlineto after line in the process, the connection between natural and smooth, good continuationof the experience feelings, which become an urgent problem placed in front of the designers.Although the market existing volume actual case of license product3C, but the filmlicensing3C product theory, design strategy and other aspects of the summary and researchhas not yet formed a complete system. Therefore, the research on the design and developmentof the United States of America series of science fiction film license3C product has a veryimportant theoretical and practical significance.This paper attempts to through a large number of the United States of America series ofscience fiction movie authorized3C product examples and in-depth study of theTransformers authorized3C product cases, to sort out the design methods and futuretrends of existing authorization3C products, and put forward a complete set of recognizeelements--sieve elements--elements--element--by element design strategy, in order toprovide reference and experience for the designers follow-up development and design.The paper includes four parts: the first part of the definition of the United States ofAmerica division series of science fiction films and authorized3C products, and describedthe correlation between external and internal; the second part of authorized3C productsdesign studies, including design principles, consumer psychology analysis, the authorized3C product life cycle; in the third part of the Transformers series as an example,analyzing relevant authorized3C of its products, summarized the method of characteristicsof its authorized3C products and elements of film applied to product; fourth part of theproposed design strategy of the development of the United States of America series of sciencefiction film license3C products.