Traditional Business Street Of Shaanxi Lintong "Pomegranate Town" Commercial Positioning And Design Patterns Research

With China’s increasingly affluent people’s material life, the pursuit of spirituallife for people is also increasing, tourism as an important daily recreational activities,has become every person, every family must live. The rapid development of the tourismindustry reflects the rapid development of social economy. At the same time, peopleincreasingly diverse choice of destination, type of content containing cultural touristdestination by more and more attention. This shows that in today’s society people areyearning for spiritual pursuit and the trend. In the fast pace of development of materialcivilization of today’s social context, tired of the modern culture, as well as a sense ofbelonging to the traditional culture has caused the people to choose the traditionalculture of tourism.In this context, many of the traditional culture as the theme of tourismdevelopment projects have emerged, which are most representative of the history of thetown’s development and transformation of the traditional commercial district anddevelopment. The relative position of the historic town of more remote, containing morecomplete traditional life style characteristics and ethnic settlements, and traditionalcommercial street space as a short distance from the city, and the difficulty ofdeveloping smaller projects more by short-haul tourists and business developmentdepartments of all ages. However, in the pursuit of rapid development and economicinterests first in today’s society, many traditional commercial street development theoryand practice of the lack of guidance and embarked on a form and content disjointedastray and caused all kinds of waste of resources. Therefore, this article will be combined with the actual project-Shaanxi Lintong "pomegranate town" traditionalcommercial street in the planning and design for this type of project development anddesign adaptation model studies to guide the actual project.Shaanxi Lintong "pomegranate town" project in leisure and tourism experience,and upscale accommodations for the main function, in Lintong District of Xi’ancollaborative development of tourism in the background, the face of the status quo inLintong district developed. Traditional Commercial Street an important part of theproject, is mainly responsible for the Lintong, Xi’an show on regional culture heritage.Therefore, the design model, this paper mainly taken on the domestic similar instancesanalysis, comparison, statistics and other techniques, theoretical research literature andfield case. Through research and analysis of these cases, draw traditional commercialstreet culture inherent structure and business forms are two important factors, so theresearch on the case through the cultural and commercial content analytic study of boththe overall shape of the relationship between commercial street; the same time throughtraditional commercial street of existing settlement pattern interpretation of traditionalhouses, explore the architectural space is relatively traditional regional cultural heritagecontinuation of practices that will eventually studies of design patterns and techniquesused in the design of pomegranate commercial street in town.