Study On The Design Of "Shang Street" Commercial Street In Chenlu Ancient Town

With the construction of featured towns in recent years,special businesses for supporting small towns have also emerged.However,at present,there are serious problems of homogenization,lack of characteristics,and lack of experience in some commercial towns from positioning design to business combinations.Therefore,special studies on the design of commercial streets in featured towns are particularly important and timely.As a historic small town with long history in Shaanxi,Chenlu Ancient Town should be adapted to the needs of modern tourism and leisure experience on the basis of protection and utilization.In particular,“Shang Street” business is an important part of tourism support and tourism experience in ancient towns and it is adapting to the whole town as a whole.Based on the design of location,how to enhance the needs of tourists for food,shopping,and other leisure experiences,display the characteristics of ancient towns,and stimulate the vitality of ancient towns is particularly important.This article first analyzes the research status at home and abroad,and defines the research purpose,significance and methods.Through the investigation and analysis of the existing natural environment resources,historical and cultural characteristics,and planning status of Chenluo Ancient Town,as well as the comparative analysis of featured commercials in nearby tourist attractions,the project design for the “Shang Street” Commercial Street in Chenlu Ancient Town was discussed.Summarize the characteristics of commercial design of small towns.This article emphasizes that the characteristics of commercial design of characteristic small towns are the shaping of the sense of business experience and vitality,which is embodied in the three dimensions of regional spatial form,featured functional organization and experiential interface display.At the beginning of the design,the overall orientation and planning of the featured towns should be clearly defined to understand the characteristics of the natural and cultural features of the ancient town and determine the functional and environmental orientation of the business.This paper proposes a design strategy for featured commercial streets,and takes the spatial form,functional organization,and interface display as the design focus of featured commercial streets,and ultimately creates rich regions through rich regional,distinctive spatial forms,functional organization,and interface display design.Regionality,dynamic,distinctive,and strong sense of commercial street.