"Synaesthesia" In The Application Research Of Interior Lighting Design

With the continuous development of social economy and technology, diversifieddevelopment trends of industrial products are presenting in front of human beings.Therefore, more and more products flow into market, which intensifies marketcompetition. The previous design used to strengthen visual stimulation, which tends toform product "homogeneity" phenomenon and make consumers feel aesthetic fatigue,even cause visual pollution.As consumers, they want to enjoy the visual pleasure that goods bring. Moreover,in order to get more product information and achieve the purpose of communicatingwith product, consumers also hope to produce emotional echo with commodity by thestimulation of psychological level and various senses that goods bring. So, if aproduct can satisfy consumers’ physiological and psychological needs at the sametime, it will be easier to stand out and be valued by customer. At this time,"synaesthesia" will play a very important role. Applying "synaesthesia" into theproduct design can bring good sensory and mental feeling to consumers, thus to meetthe people’s demand for personality and mental pleasure. This is the motivation of thearticle to study application of "synaesthesia" in product design. The thesis will discussit from this point.Humans can’t live without light. As one of the most closely product to human life,to a certain extent, indoor lighting products can affect people’s life quality. Therefore,people put forward more requirements to those products in material and spiritual level."Synaesthesia" in material level is produced from the associations of physicalproperties of a product (shape, color, material, etc.), namely, it’s the five senses design."Synaesthesia" in spiritual level is produced from product’s spiritual connotation,which is closely associated with emotional design. This is a high level of"synaesthesia", and also can bring more prominent design effect. Therefore, it is verynecessary to introduce the concept of "synaesthesia" to the design of indoor lightingproducts and study its application method.This article will elaborate "synaesthesia" and the related theory of synaesthesia design. Firstly, it will explain synaesthesia parsing code design method by usingsemiotics thoughts, then analyze the existence of synaesthesia code elements in indoorlighting and sum up the coding principle of synaesthesia design method. Finally,based on semiotics, product semantics, emotional design and other related theory ofsynaesthesia design, it summarizes a set of synaesthesia design methods fromproducts form (F), function (Fu), operating behavior (B) and emotional (E), and alsoverify those methods with indoor lighting product design cases.