Research On Interior Optimization Design Of Shared Car Based On Synaesthesia Design

Based on the trend of environmental protection and the change of users’ demand in contemporary society,shared travel has become a new fashion in today’s society.As a new travel carrier conforming to shared transportation,shared car has become an important part of the new mode of transportation,and shared car interior has gradually become a new important mobile space.In order to optimize the interior design of shared cars and meet the needs of users’ better experience,the interior design of cars also presents the development trend of lightweight,intelligent,interactive,social and environmental protection.Users no longer stop at the basic operation of sharing the functional direction of car interior,but need to feel the full range of experience brought by interior design,so as to meet the spiritual needs of users at a higher level.At the same time,the shared car interior design,which combines multiple sensory experiences such as vision,hearing,touch and smell,meets the physiological and psychological needs of users in many aspects.On the basis of multi-way perception experience subject of automobile interior,users put forward deeper humanized and emotional experience needs.Synaesthesia design,as a design method that can break the sensory boundary,change the information transmission mode,and effectively optimize the user experience,can help automotive interior designers more vividly and comprehensively convey the design information and design aesthetics by properly using it in the field of shared automotive interior design,which is convenient for users to break the barrier of feeling,break through the sensory boundary,and pass the five sense phase Mutual transformation and common,experience more comfortable and intelligent car interior design.On the basis of understanding and mastering synaesthesia design forms,designers carry out deeper research on users’ multi-level needs,and then apply synaesthesia design skillfully in the design of functions,colors,materials,shapes,layouts and other aspects according to the different needs of all kinds of users of shared cars.In this way,not only the needs of manipulating basic functions are met,but also through synaesthesia The diversified interior design forms a diversified user experience to achieve the comprehensive design effect of stronger interaction with the automotive interior design,consoling the emotional response of users,and assisting in the establishment of brand recognition.This paper analyzes the user experience effect of synaesthesia design method applied to automotive interior design from the aspects of modeling,UI,user interface,UX,user experience,CMF and other fields from different user types,use characteristics,interior functions and aesthetic needs of shared cars.From the perspective of synaesthesia design direction,this paper discusses the development trend of layout form,synaesthesia design direction control display system,synaesthesia design direction car seat design and synaesthesia design direction color and material design.The research goal of this topic is to extract high-quality design elements and explore the future design trend by studying the existing excellent synaesthesia design cases of shared car interior,so as to improve the future interior optimization design of shared car based on synaesthesia design method.