Exploration And Study In Application Of New Media Art To Art Galleries

Being a new form, the New Media Art(NMA) plays a key role in the new contemporaryarts,which has been developed maturely now in the developed areas and countries such asEurope, America, Japan and Korea,etc. In our country, NMA is just beginning to be applied ineach industry with the development grown from a sprout to mature step by step,resulting in thatthe new media artists are showing off their heads and feet in succession in every place of theworld.With the development and dissemination of NMA and the enhancement of advancedconsciousness of Art Galleries’ managers, the new science and technology will get involved inthe constructive industry to display the construction space and serve the promotion. From thisview, a new opportunity of survival for the conventional art galleries and museums will bedeveloped, liberating them from the old-fashioned exhibition style with more humane forms andflexible items on display as well as more convenience and freshness to visitors.Based on analyzing the requirement of the art galleries’construction and exhibition in thecurrent time,considering the development background of NMA and its application, consultingthe excellent cases produced in the domestic and overseas, this paper has suggested a newexpectation involving the NMA construction of art galleries,I.e.taking the good chance ofreconstruction of the Qilu Art Museum, a NMA exhibition should be planned with the subject of“Dialogue with Masters”, during which, the NMA works should be designed andimplemented.And in this paper,the schemes of construction,exhibition and marketing of QiLuArt Museum by the application of NMA have been proposed.