Analysis Of Media Value Of Media Architecture

This paper focus on researching the media value of the media architecture by using methods of interdisciplinary research and project practice research,which based on three characteristics of information dissemination of media architecture.In order to apply the media values to the actual project more effectively,excavating five media values of media building and analyzing the design elements and application strategy of the media building of information dissemination are very important.With the development of information technology,reading into the era of reading pictures,graphics image are the main form of information era,buildings not only rely on their own patterns or structures to transmit information,which make use of the digital media technology and image integration to become the new information media-media architecture.As a new media of information communication,media architectures are not only the innovation of information form but also the innovation of communication mode.At present,there are many articles about the relationship and application between digital media and architecture.However,there are very few articles about media values of media buildings.What are the values of the media buildings,in the era of pictures,how to apply images on the media architectures,how to use its media values for creating better experience and effect of information dissemination are the main content of this paper.This paper is divided into six chapters,the first chapter summarizes the research background,purpose and significance,research method and research status;the second chapter analyzes the characteristics of media building;the third chapter focuses on the analyses of the media values;the fourth chapter and the fifth chapter summarize the design methods and strategies of application based on the media building;the sixth chapter introduced the project to apply the theoretical contents of media values of media architecture on the practical project.