Mining The User’s Implicit Demand Internet Product Differentiation Design

The purpose of guiding concept for the center with the user experience is to be ableto better meet the needs of users, While the demand can be divided into dominantrequirements and implicit requirements, recently, many of the Internet on the marketproducts are based on the user’s explicit demand development and design. however,Internet products as a blowout in front of us today, We see a large number ofhomogeneous products, When users become more picky, their demand is also becomingmore complex, and even they can’t express their real needs, while meet the demand ofthe user’s recessive which became the important basis to improve the quality of productsand retain users. In this context, the Internet product design how to meet the user’simplicit demand, will become a new question.This paper mainly studies the implicit demand value and the significance forimproving the user experience. From various angles, Paper researches the users’ implicitdemand of Internet product, the causes of the recessive demand and user access methodof implicit demand for Internet product. Through the analysis of the case and the methodof layer on the user’s implicit demand and experience design method of fusion, which canguide the Internet product design and promotion. The structure of the thesis can bedivided into four parts, The introduction part is mainly to the background of the researchsubject, this paper introduces the general situation of the development of China’s Internetindustry, the concept of Internet products and user experience and the development of thetheory of implicit demand. At the same time, the research contents of this paper ispresented, purpose, meaning and innovation point. The second part expounds theconnotation of recessive demand and analyzed it under different perspectives. The nextpart is a combination of hierarchy and common characteristics of academic point of viewof humanity, through the comprehensive case discusses the implicit demand in Internetproduct differentiation, and put forward the Internet product meets the requirements of therecessive multiple value to the user, the brand and industry. At the same time, the paper puts forward the implicit demand recognition method and the transfer of new valueproposition mentality. Finally, the research achievements about the paper summarizesand thinking, find the deficiency of study.