Analysis About Thinking And Creativity Of Branding On Product Design

Recently, with the development of material foundation and spiritual civilization growing rapidly, human creations are moving in the direction of diversification needs. Different business values produce different kinds of products and affect many aspects of daily life and socio-economic. Meanwhile, because under the environment of market economy, business competition is not standard and Enterprise brand management is unconsciousness, resulting in one-sided pursuit of short-term economic benefits, unfair competition phenomena often appear. Marketization management of Products is lack of brand concept, Design behavior in the process is without the brand idea and the enterprise culture spirit as subject consciousness, Thereby, Make the products from the image to the internal culture lack of market competitiveness of brand product. Not only that, Enterprise’s lack of corporate brand values are caused by lack of social responsibility, in the production process for social and ecological destruction of natural resources, will affect survival and social development of our next generation.This topic is under the brand dimension of thinking and innovation of product design and the execution of a systemic discussion. Based on "people-culture-product-environment-society" meaning system model of internal and external environmental factors of each item, function and orientation under the effect of model transformation principle of the system are discussed. At present, the products to brand product design, mostly stay in the brand visual identification and promotion of innovation design, of course, this is an effective method for product branding strategy. In this paper, the design way to deepen the brand product, from the brand of emotional value with the user matching, product and human emotion experience of internal equilibrium, brand association and product features of memory, a few connotation aspect to carry on the design practice, such as to provide the possibility of implementing ways and product branding strategies.Enterprise is the purpose of this article finally through import in the product design system of the concept of "brand of thinking and innovation", complete the transformation of the product to the brand products, and promote brand products evolve and update. Build effective communication channels between "brand with the user", using brand to enrich the connotation of the product. While satisfy market consumption, and promote the social economy, ecological environment and the harmonious development of the cultural heritage, in order to realize the enterprise brand vitality. Finally, put forward the brand ecosystem, culture, the concept of sustainable design vision, direction and initiative as the subject of further research.