Study On The Landscape Resources, Environmental Capacity And Marketing Of Lingshi Mountain National Forest Park

In recent years, with the continuous improvement of people’s living standards,the demand for outdoor activities increasing, more and more people join the ranks ofthe forest eco-tourism. Forest Park has become the main carrier of the foresteco-tourism, and has played a pivotal role in the eco-tourism. Forest scenery resourcesis a special kind of resources, has great potential for development. Therefore,scientific evaluation and analysis of scenery resources and markets of forest park isneeded to the design and construction of the forest park. Taking Lingshi MountainNational Forest Park as example, the park landscape resources, the environmentalcapacity and the marketing of the forest park have been studied in this thesis.(1) According to the standards of 《China forest park landscape resources gradeevaluation》, from three aspects of the scenic resource quality, regional environmentalquality and the tourism development utilization conditions, Lingshi MountainNational Forest Park was evaluated in this paper. The results show that the landscaperesource quality score is23.2points, regional environmental quality score is8.8,tourism development and utilization condition score is8.5points, so total score is40.5points, which is belonging to A standard, so it need to be protected and restoredduring the development process.(2) The area method is used to estimate tourists capacity of Lingshi MountainNational Forest Park, the results show that it can accommodate4056people one dayand an annual capacity is121million visitors. It is predicted that the total populationsize will reach100.08million in the late stage of planning, which is within theenvironmental capacity.(3) According to the survey, most of Lingshi Mountain National Forest Parkvisitor come from the Fuqing county and Xindongzhang town, accounting for46.1%of the total number of visitors, followed by the Fuqing surrounding in Fuzhou region,accounting for33.6%; The consumption of the tourists is between100to300yuan,the percentage of consumption more than300yuan accounted for only18%; Theaverage length of tourists stay in the park is0.64days; The form of individualsorganizations by the tourists is the highest proportion among the all types of organizations, which is72%, followed by units of organizations, accounting for24%;when park tourist attraction is concerned,92.1%of the tourists choose "fresh air,comfortable environment",70.0%of the tourists choose beautiful natural scenery ";the ratio of sightseeing and leisure-visitor are total accounted for65%, for the purposeof business meetings tourists accounted for12.6%, for the purpose of health resortstourists account for a certain proportion of health resorts for the purpose of a smallerproportion of tourists; among all the tourists,40%of the tourists are under the guideof their friends and relatives,28%through the units of organization;53.6%of visitorssaid that the tourist service facilities of the park are the most dissatisfied,23.1%expressed dissatisfaction with the traffic conditions.(4) It puts forward seven advices for market.①improve internal traffic, viewingfacilities, parks image;②build "eco-tourism" brand;③improve forest tourismactivities;④the establishment of agricultural eco-tourism park;⑤vigorouslydevelop the network marketing;⑥tourism image design words collection activities;the⑦thematic tourism event marketing;⑧increased media propaganda,organizational the forest cultural performances marketing suggestions.