Starting From The "Look"

Along with the rapid socio-economic development, advances in science andtechnology and the culture of mass consumption of unprecedented prosprity. Posterdesign as an important commercial and cultural information dissemination media, stillhas its absolutely irreplaceable, interpretation or when the pursuit of function and role,cannot ignore the Visual form of order construction importance. Poster style of Visuallanguage in the form of an in-depth study and research, it is particularly urgent. Posterdesign in Visual form order always follows the accepted law of visual perception of thepeople-oriented, you can not only meet the needs of people’s own sense of order, andVisual form of order is also an important condition for human cognition, the aestheticvalue of order can also satisfy the aesthetic needs of the audience.Research as purpose, this article in the form of visual order in poster design forplatform, discusses the vision of bringing in the poster design in the form ofperformance and use. Discusses the article mainly divides into five parts: the firstchapter analyzes the proposed this topic’s background, the significance of this topic, andanalyzed the paper research the technical route, research content and the innovation ofthis article. Chapter ii disorder as the breakthrough point of the thesis research,definition of disorder and order. Represented by Mr O gestalt theory as the platform,expounds the relation between the gestalt and order. Next, based on the theory of senseof order GongBuLiXi, emphatically analyzes the sense of order is the most importantcontent of "extrapolation" function of the organism and comprehensive explanation ofthe order of the perceptual connotation, essentially the sense of order. The third chapterfrom the Angle of physiology, visual psychology, analyzes the relationship betweenpeople and order, from the realm of art and aesthetic studies, the relationship betweenbeauty and order emphasized the importance of order actually use value and aestheticvalue are put forward. The fourth chapter from the functional sex of the poster designand lost "shallow" audience of the intrinsic value of the order, the impact on the orderform, audience’s subjective psychology and the formation of the complex order, thelaws of creation subject and visual order four aspects analyzes the subjective andobjective affecting the formation of order, external and internal factors. Chapter5of thischapter combining with specific cases to show the order with hidden order performancecharacteristics are analyzed, at the same time put forward up the core elements of poster works sense of order, consistency, order is consists of the elements of the overallconsistency of the decision.