"Graphic Photography"Applied Research In Poster Design

This thesis poster design graphic photography and its use is between the dual context of the "digital age","Reading Pictures", the characteristics of photography as a performance tool based on digital technology in the way of performance can not be on the same day language, and showing a trend of continuous integration. Poster design in graphic language innovation need to be integrated into a new form of expression, stand the status quo of the moment Poster language system, used by the graphic language of the "base","state" of the operating language of photography, legislation creative thinking and the "concept", the plane language system with three-dimensional reality of the photographic language expression integration proposed Graphics Photography "concept, in order to enrich the language in the form of poster design. Dialectical the karma Contact photomontage poster design papers from a historical perspective, with push and Graphics Photography poster is inevitable historical heritage and development, elaborated promoted by interaction between the language of photography and graphic language performance, and as an entry point to the classic case and the famous poster works of masters were analyzed and summarized, exploring posters performance language the creative law as well as the forms of law. Then with typical "graphical Photography" performance language commercial posters, public posters interpretation of the design work, as a precondition to the creative practice, analyzed and summarized, the use of the practice of a series of processes from concept embodied "graphical Photography" language. Its main purpose is a practical expansion of the use of the language of the current poster design performance and summarize, in order to expand the the poster new language performance space, crossover study of graphic language and photography at the same time want to be able to a certain extent, posters, posters designers design practice to provide some practical guiding principles.The three parts of this thesis by the introduction of the theory and conclusions. This theory is divided into four sections:The first chapter, from the perspective of historical and cultural expression in the poster design the photomontage performance practices traceable to clarify the relationship between the graphic language and the language of photography, the context of Reading Pictures "graphical Photography" concept and qualitative elaboration.In the second chapter,"Graphic Photography" core of the language, reflecting the expression of the creative graphics and photographic language. Graphic language expression characteristics, language and creative law of classification and induction Graphics Photography Photography posters and summarizes the typical form of language features classic poster at home and abroad.Third expression Photography poster design in the context of the digital age has its specific advantages with respect to other performance tools inadequate. In this paper, digital image acquisition, virtual digital image, digital image synthesis described its advantages, by the expression comparison of the performance of hand-drawn illustrations and vector graphics tools in the poster design of the limitations of its expression. Chapter, is a classic case of public service posters, commercial posters analysis of "Graphics Photography" language in the modern poster design process from idea to implementation, and its expression characteristics."Graphics Photography creative approach and use for their own personal competition poster, interpretation and analysis of the design and creative production process.