"Heterogeneous" Isomorphic Graphic Design Research And Application Practice

As a form of creative expression,"material replacement" is an interesting and meaningful expression by replacing materials of different substances through clever association.This paper analyzes the concept of heterogeneous isomorphism in the broad and narrow sense,analyzes and summarizes the characteristics and design application value of "material replacement" with relevant design cases,and sorts out the design process and principles of it.Finally,the theory was introduced into practice,a series of art posters were designed under the theme of "The Unhealthy State at Work",aiming to present the classic situation of job burnout in the Internet era,and to creatively express the phenomenon of heterogeneity in four aspects: external emotion,internal personality,physical symptoms,typical personality.Through this study,we hope to help designers expand their creative ideas and sources of inspiration,and to motivate viewers to think positively about burnout behavior in the workplace.