Inner Mongolia Cultural Branding Model

<Inner Mongolia Autonomous Region, the national economic and social development of the12th Five-Year Plan> put forward:"attach great importance to the development of cultural resources, and accelerate the development of cultural industries with national characteristics, cultural industry accounts for the proportion of GDP reached about4%, the initial stage of cultural industries gradually cultivate new pillar industries. Actively cultivate a well-known cultural brand, strengthen cultural brand planning and marketing." At this stage in Inner Mongolia culture industry as a whole in its early, nurture and explore, highlighted in the lack of the well-known cultural brand, which formed the "shortcomings" of the cultural industry, limiting further expand the scale of the Inner Mongolia region of cultural industries. An influential brand has a strong market appeal of a local economic development is also very stimulating role, and thus the culture of a brand is particularly important for the next step in the development. There is much research on cultural brand, but studies on the mode of Inner Mongolia Cultural branding both at home and abroad is still the lack of system, complete research. This article uses comparative analysis method, by summing up two main cultural branding models, the general summed up the general path of cultural brand, then put forward on the basis of analyzing the cultural resources to get the shape of the mode in Inner Mongolia.