Research On The Narrative Design Of Hip Hop Culture Brand Image

Hip hop brand is a niche sub-cultural Asian brand type.By relying on Hip hop culture,it formed its own brand cultural connotation and has its stable and loyal consumption group.This paper discusses the methods and design strategies in brand construction of Hip hop brand through deep study of the inner relationship between Hip hop culture value and brand,from the aspect of brand narration.By sorting out historical development of Hip hop culture and brand,this paper clarifies their intersection part in history and culture identity;then by analyzing the four factors brand agent,brand narration and consumers interaction with belief in the system of brand image narration,it sorts out the relationship among the four factors.It summarizes and induces the theoretical frame of brand narration study of this paper.Under the function of brand image narration principle,it analyzes affecting factors of Hip hop brand and image manifestation of Hip hop agent;then based on brand narration design frame,it provides various methods of constructing Hip hop brand narration from the aspects of structuralist narration and rhetorical narration.Consolidate some effective methods to provide a theoretical reference for the subculture brand.