The Application Of Traditionai Cultural Elements In Chinese Costume Exhibition Design

Costume design is a kind of auxiliary sales business promotion activities emerging in recent years,which can be helped to establish a corporate image and to expand market. The development process of display design is very short, being one type of costume design is also staying in the primary stage. Clothing display design according the type of dress can be divided into many types, including traditional costume, which has been impacted seriously in the trend of globalization. Especially many domestic clothing designer are accustomed to use the successful case from abroad.This trend made our clothing display design lost the national uniqueness, nothing to stand for Chinese tradition. Most of the clothing display design,both in the design concept and the application of scientific,or technological means, is immatured. In the rapidly developing era, clothing display design need to striving for further improvement, to adapting to the development of modern. In short, the Chinese traditional cultural elements are not be applied well in the design of exhibition, culture and art are not combatant perfectly, leading that Chinese costume design without a place to live in the forest world eventually, only to following in Western design. In order to resist the bad trend, this paper try to integrate elements of traditional Chinese culture,then combine the traditional costume design and Chins es culture element,in order to build Chin se apparel design style.Chinese traditional cultural elements are belonging to Chinese people uniquely, different from other national essence of culture. Cover a wide range, there are objective and subjective two aspects. This paper mainly study on the Chinese traditional culture elements characteristics, specific analysis of the traditional style, traditional patterns, traditional color, traditional materials, the traditional lighting and traditional layout etc. Through the integration of the reorganization of these elements of traditional culture and costume design, deepening the relationship between the traditional culture elements and traditional costume design, and thus achieving the purpose of costume design.This paper is not only talking on the traditional cultural elements and the characteristics of Chinese clothing display design, but also showing specific Chinese clothing display design to reflect the theoretical point of view, then designing a set of Chinese clothing store instance creation of traditional cultural elements.When talking the traditional, we cannot ignore the high-tech features of this time. The exhibition space of the various media through visual, auditory, tactile can move the consumer, promote sales. In addition to multimedia, interactive electronic display window, infrared touch screen and other high-end technology is expected in the costume design in the further application and popularization.