Research On The Narrative Strategy About The Television Documentary A Bite Of China

The CCTV documentary A Bite of China is the first high-level food culturaldocumentary, With its technical, aesthetic and ideological character, the visual feastconstruct a wide range of psychological identity, accepted as consensus on values bygeneral people, caused strong repercussions. This paper uses theories of narrative theoryas the basis one for in-depth study the narrative strategies of the A Bite of China.First, from the development of TV documentary narrative concept, analysis thenature of its narrative strategy from a macro perspective under the background of thenarrative concept development about Chinese TV documentary. One is adhering to theconcept of localization narrative. This nature reflected in four levels which includespatriotism, humanities, aesthetics and needs of the civilian population. The other one isshowing the international narrative form. This nature reflected in four levels whichincludes international theme, the international language, international thinking andinternational practices. Second,starting from the microcosmic, studying of the threeaspects which include narrative structure model, narrative discourse and narrative visuallanguage skills. The study on the structural model mainly guides the internal structure.And the classical narrative theory guides the study on the narrative discourse skills,obtain three narrative features that comprise closer to build emotional psychologicalidentity, ethical philosophy affect the value judgments and local culture aesthetic moodsublimation.Beside，screen, sound clips and other audio-visual language creative processcontributes to narrative of A Bite of China. Finally, it come out the value of the narrativestrategy about A Bite of China. In fact, this part of the study has made another pointsummary for the argument and give a sense of affirmation. The "food-oriented" to createscreen art,"The food and the people" caused multiple impressions,"because of eatingraw taste" touched survival thinking,"Pillsbury into gold" to bring commercialdevelopment,"see the country from the food" dissemination of national culture, theseaspects become the fully embodies of the spreading value.