For The Application Of Psychological Effect Of Color In Art Design

People’s life must have color filling, only let people living environment is full of beriotous with colour color decorative, to make people feel the beauty of nature, to feel thebeauty of life. Moreover, color of the times that, certain colors may be in a period of verypopular, but after a period of time will gradually be other " emerging"," fashion" colorsubstitution. Therefore, this along with the development of the times change constantlychanging color is " fashion color ". With the continuous development of Chinese economy,people for material and spiritual pursuits have prompted the Chinese quality of life producedmajor change, people chase chase fashion, color, fashion colour projection in the lives of thepeople eat, wear, live, row design, its influence also is infinite reflected. So in recent years,the popular color change has caused experts, business and consumer attention. Because ofthese reasons, the author to popular color for their research objects, research popular color inart design application, with a view to the future prevalence of color change and color inadvertising design, packaging design, costume design, interior design, home furnishing designas well as the daily necessities design development and practice application theoretical basis.Fashion color is not an isolated phenomenon, but a variety of social interaction results;popular color is not a single color, but a lot of color or hue; popular color of each colorseasonal has a distinct tendency. Fashion color has fashion psychological effect, aestheticpsychological effect and consumption psychological effect, psychological effect of differentcolors on different, fashion color with the changes of the times, people on the popular colorfashion psychological changes have also taken place in the. The application of color in artdesign, fashion color not only act on the clothing, and will be used throughout the businessand the nature of consumption of industrial products, whether it is transportation, commercialenvironment design, architectural design, interior design, the design of household appliancesare born and the use of color. Art design of popular color in these areas, first of all should payattention to color their own psychological and physiological implications, to give the producta dominant hue; two is a different color group fashion color with brightness and hue, let theproducts of different colors, constitute a colorful; three is to meet the mass consumer, formodern social economy and culture," nature "," culture" to also want to pay attention.