The Art Psychological Effects Of Color

In real life, the visual information is an important channel to convey emotion; in the artistic expression, color effects can also forestalls opponent. The intuitive sense of color depends on the characteristics of the color relationship and affected by the impact of different human’s physiological and psychological factors, these questions are the basic issues of researching on color and mastering its representation. The objective basis and subjective reasons of color are studied in the psychological effects of color. This paper for art and psychological effects of color were classified thematic studies, through analysis of typical color, the experiences of art practice are summed up which aims to explore the practical value and theoretical significance of the psychological effects of color on art design, so as to develop the ability of art design, expand the artistic creativity of color performance, in order to take advantage of the psychological effects of color to enhance the art of commercial value of the product, so that color can serve the social life.Guided by the basic theory of color and psychology, the focus of this thesis is to study the artistic psychological effect of color. Starting from the physical properties of color, to analyze the impact of light on the perception of color, as well as the different effects produced by the combination of different colors. From the biological point of view, people observe the world and feel the color with their eyes, so visual psychological effects should be studied. On one hand, people’s intuitive perception of color will be subject to the limitations of the visual and other factors, an intuitive sense of color deviation will occur. On the other hand, everyone will be affected by the emotional factors, as well as social factors, the color performance has a certain social significance. The reason why these issues are discussed is that comprehending the color and analyzing of the psychological characteristics of the audience can help us to grasp the initiative of color design. From a psychological point of view, the artistic effects of color should be combined with the psychological characteristics of the people, only in this way,effective methods of color representation can be mastered.